Peekaboo Media

A women’s media company that develops and distributes relevant and creative content, connects brands with audiences, and produces events that bring women together around products and services that make their lives easier, more fulfilling and more fun!

We work in traditional media, new media, and in person to create integrated media campaigns and live experiences.

Founders

Kimberly Enderle Lela Davidson Loria Oliver

Kimberly Enderle – Director of Publishing & Advertising

Kimberly Enderle created Peekaboo Magazine in 2005. Peekaboo Magazine has become the most influential and widely read parenting resource in Northwest Arkansas, home to the world headquarters of Walmart and Tyson Foods, Inc. Since its launch, the magazine’s monthly columns and extensive event listings have been a one-stop-shop for busy families, and the inspiring stories have helped parents navigate the first years of childhood to the preteen tug-of-war. A successful entrepreneur who believes in giving back to her community, Kim has provided employment for many local residents. She is also featured as an parenting expert on the local CBS station and recently served on the 2012 Northwest Arkansas Fashion Week board of advisors. Kim is a wife and mother of Ava and Holden. She is a stay-at-home, work-at-home mother entrepreneur with a passion for interior design.

Lela Davidson – Director of Content & New Media

Lela Davidson is an award winning author and essayist (Blacklisted from the PTA, 2011), a journalist (the TODAY Show Moms blog), and a columnist for Brooke Burke’s Modern Mom. She has built a writing career on everyday humor, candid observations, and connecting with women. Lela is an entertaining professional speaker, who charms audiences on topics ranging from marketing and social media to family life, marriage, and the challenges of being over-40 in a Botox world. She appears regularly on television and serves as Associate Editor of Peekaboo Magazine. Her humorous, inspirational essays regularly appear in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New Moms. Lela’s book marketing advice has been featured in Writer’s Digest. She also has experience as brand ambassador in social media and at live events. Lela has a BA in Business Adminstration. Before embracing her creative nature, she was a licensed CPA for ten years, working in litigation consulting, business strategy, and public accounting.

Loria Oliver – Director of Public Relations & Special Events

Loria Oliver has over ten years of experience working in corporate communications, media relations and special events. She also has managed non-profit fundraisers and founded OWC PR, a boutique public relations agency in 2011. Under her leadership, this start-up agency tripled its client roster in less than 9 months. Loria is well-versed in building focus groups, creating branding campaigns and finding community relations opportunities. She serves as a mentor for the consumer product innovation lab, Selling to the Masses, is on the board of the Rogers Public Library Foundation and served as the 2012 Marketing Chair for the Children’s Museum of Northwest Arkansas’ annual fundraiser. Loria has a B.A. in Mass Communications with a focus in Public Relations from Clark Atlanta University and has also taken continuing education courses at Rice University in Capital Campaigns, Major Gifts, Planned Giving and the Art of Fundraising. She is a proud wife and mother who dreams of reliving her Nantucket, MA honeymoon soon.