Building a Brighter Northwest Arkansas

School choice raises expectations and creates opportunities for success for Northwest Arkansas students.

Northwest Arkansas is home to some of the best schools in this great state and nation. Numerous traditional public schools, public charter schools, independent schools, and home school groups offer our children excellent foundations to build their futures.

Northwest Arkansas School Choice is working to provide the resources and information that parents need when choosing the school that best fits their child. The organization was created to empower families and support educators by increasing exposure to educational options–-providing a centralized service, free of charge, for educational choice.

“Northwest Arkansas students consistently lead the state in academic performance. Our talented, compassionate educators share a common goal: providing the highest quality education for students of all backgrounds and learning needs.” said Heather Holaway, Executive Director of Northwest Arkansas School Choice. “School choice looks different in our area. We don’t have families desperate to get out of bad schools, here because we simply don’t have any bad schools. We get to choose from the absolute best of the best in the whole state, and that gives us the opportunity to customize the education our children receive to their unique needs, and that puts them at a huge advantage.”

Every traditional public, public charter, private, and homeschool group has been invited to join together to celebrate education at our second annual NWA School Choice Festival, to be held on Saturday, January 20, 2018 at The Jones Center in downtown Springdale, Arkansas. 

Over 20 schools participated in last year’s festival, interacting with thousands of attendees and building relationships with other educators. The widely-attended event was the first of its kind in Arkansas and was featured out of more than 20,000 events nationwide as a National School Choice Week spotlight event. This year’s festival will include giveaways, arts and crafts, live music, and refreshments. Swimming and ice skating is free at The Jones Center during the event.

“I feel very strongly about school choice in Northwest Arkansas.” Holaway says. “Showcasing all of the amazing educational opportunities in our area isn’t just a fun way to spend a Saturday. Education improves quality of life and plays a crucial role in securing economic progress. By investing in our educators and empowering families, we’re building an even brighter Northwest Arkansas– together.”

The event will take place from 9AM to noon, Saturday, January 20 at The Jones Center in Springdale, 922 E. Emma Ave. Family admission to the festival is free. The first 500 families will receive a swag bag filled with Northwest Arkansas School Choice promotional materials and information about the schools in attendance.

To find out more about the NWA School Choice Festival, participating schools, or to get involved, please visit our website, find us on Facebook, or contact Heather Holaway at

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